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Melding MindsCome in touch, share thoughts & feelings, gain new insights
Mindmeld refers to a character in the Marvel Comics universe. This character is able to displace the brain wave patterns of himself and others, allowing him to swap bodies with others. Furthermore Mindmelding is a procedure that Vulcans (humanoid species in the fictional Star Trek universe) can use to share thoughts, experiences, memories, and knowledge with another individual.
I believe that the old fashioned push marketing will be passé. Be in touch with each other, listen to the deeper lying thoughts and feelings of customers and personnel will give insights in other truths. Triggering our mirror neurons in our brains with this deeper understanding of the consciousness and unconsciousness of customers or personnel makes us able to put ourselves in the thoughts and feelings of others.
Jumping in the world of others gives new perspectives for generating ideas. This is the base of real value creation for different kinds of stakeholders of your company. Align your culture in a merger or with your customer, generate ideas for new service and product development, close the gap between image and identity and fit it in your communication. Listen to the hidden voice of others and integrate it in your own voice.
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